.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to snagging billions in financial backing yearly, have reared virtually $360 thousand until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown is because of market concentration, improved governing stress, and also financial uncertainties.ADWEEK spoke with five VCs that continue to invest in adtech providers, regardless of these difficulties, concerning what they are searching for and also what they steer clear of. Probably unsurprisingly, these investors are targeting options in privacy-focused modern technologies and industry-specific places such as connected television.